28 July 2010

Indies I Recommend: TILT

This is a new feature where I talk about indies that I personally recommend. I'll write more about this later, but for now I'm just going to steal something I wrote earlier. It's an important feature as one of the most important things we can do as a film community is tell people about things they might like. It's the best way to spread the word.

For this one, we're going to talk about a pretty great Kickstarter campaign that ends soon.

Let's talk about the TILT campaign. It's a campaign idea so very awesome that I wish I had thought about it first. Basically what they've done is created TILT: The Town and using Google Maps and some old-fashioned creativity, they've moved every single one of their backers into Brainerd, MN, given them their own stories and place in the community (I was a car mechanic!), and used that to expand the story. It's a fascinating combination of audience building and transmedia. It's also a lot of fun.