For this one, we're going to talk about a pretty great Kickstarter campaign that ends soon.
Let's talk about the TILT campaign. It's a campaign idea so very awesome that I wish I had thought about it first. Basically what they've done is created TILT: The Town and using Google Maps and some old-fashioned creativity, they've moved every single one of their backers into Brainerd, MN, given them their own stories and place in the community (I was a car mechanic!), and used that to expand the story. It's a fascinating combination of audience building and transmedia. It's also a lot of fun.
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