23 November 2009


Some thoughts typed on the sly while I'm supposed to be working.

++ Kickstarter seems to be making some headway in the all-important quest to help artists find money in ways that aren't soul-sucking. It's a tricky balance, to be sure, but this blog post showcases some of what makes crowdsourcing possible.

It’s a different kind of consumerism. It rewards sincerity, originality, and creativity instead of profit projections and merchandising opportunities (though I would happily back any project that involved a lunchbox). It grants everyone involved the ability to determine the equation — including the unique power to define what’s a commodity and what’s not. And it’s a better feeling, too. I’ll back another 500 music projects on Kickstarter before I’ll buy another CD.

++ That dovetails nicely with a blog post I put up last December about using the money you'd normally spend on Christmas presents at Wal-Mart to give a unique gift. Really, it's the same thing.

++ It's to the point where if you aren't using Kickstarter (or something similar) in your project's early stages, you're hurting yourself. You need to be establishing an engaged audience from Day 1. We didn't do this on Blanc de Blanc, but that's kind of a unique situation.

++ Along that same vein, Ted Hope weighs in with The Twenty New Rules: What we all MUST TRY to do prior to shooting. As with most of Ted's blog posts, this is a must read.
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